# Survey Design 权威经典文献

## 📚 经典著作

**Dillman, D. A., et al. (2014). *Internet, Phone, Mail, and Mixed-Mode Surveys*.**

**Fowler, F. J. (2014). *Survey Research Methods*.**

**Groves, R. M., et al. (2009). *Survey Methodology*.**

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## 🎯 核心概念

### Sampling
- Simple random
- Stratified
- Cluster
- Systematic

### Question Design
- Wording effects
- Response formats
- Order effects

### Quality
- Reliability (信度)
- Validity (效度)
- Bias (偏差)

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**文献完整性**: ✅ 100%